Labeled “Natural”? May contain ZERO natural ingredients.

Did you know that two-thirds of personal care products claiming to be “natural” are not? Let me put this another way: a product labeled “natural” could contain as low as zero percent natural ingredients. ZERO. That’s just not … natural!

Luckily, the Natural Products Association (NPA), the nation’s largest and oldest non-profit organization dedicated to the natural products industry, is doing something about it. Continue reading

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