greenwash : to make people believe that your company is doing more to protect the environment than it really is.
This video by Jim Rizor slams a recent Dasani ad.
… they replaced 30% of the petroleum ingredients in PET #1 with ethanol. It is a big nothing (side-step at best) that they are praising as a huge step in the green direction. It’s like saying that a nuclear warhead is more peaceful because it has a sunflower painted on it. The bottle is still not bio-degradable and has as much environmental toxicity as its predecessors. ~Jim Rizor, The Nautical Tribe
The real commercial…
What’s your take? Please help spread the word by sharing far and wide!
P.S. Please comment here if you detect a greenwash out there in the world!