photo: flickr.com | Brad Briles
greenwash : to make people believe that your company is doing more to protect the environment than it really is.
This video by Jim Rizor slams a recent Dasani ad.
… they replaced 30% of the petroleum ingredients in PET #1 with ethanol. It is a big nothing (side-step at best) that they are praising as a huge step in the green direction. It’s like saying that a nuclear warhead is more peaceful because it has a sunflower painted on it. The bottle is still not bio-degradable and has as much environmental toxicity as its predecessors. ~Jim Rizor, The Nautical Tribe
The real commercial…
What’s your take? Please help spread the word by sharing far and wide!
P.S. Please comment here if you detect a greenwash out there in the world!
Filed under: education, food, green products, recycling, sustainability, Uncategorized, video, water related issues Tagged: | blog, coke, dasani, eco, environment, green, greenwash, news, video
I don’t see how anything plastic can be made from a plant where it would be 30% more environmentally friendly? The things I learn in a day!
It’s like being 70% pregnant.
Lynn,
I sure hope you have posted fun things since I last visited … oh, bllubbly months ago. In my work as a landscape architect I see a lot of greenwash. The issue here, with Dasani is: Why do we need the bottle in the first place?
It is not something I will research, but I have been told that Chinese bamboo products are not the eco-friendly product LEED and nearly every environmentalist tauts to be desireable for its “sustainability”.
Exactly–why the bottle? Hadn’t heard that about Chinese bamboo–if you learn anything more about that, let me know! Sorry for the delayed response. I appreciate that you took the time to comment